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Today, we're starting to think about how to engage with the audience we are working with. We have identified who they are, we know what they are interested in and now we need to know where we might find them.
Having something to sell, requires someone who wants to buy it. But if no one knows you exist then how can they buy or read your work? People need paths to follow, just as they do in the real world when they want a pint of milk from your corner shop. Now that you know more about this particular audience, you can start building the pathways so they can find you.
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